Chronic itching (Kandu) — whether generalized or localized — often reflects internal imbalances of rakta (blood) and pitta rather than just a surface-level skin issue. At AVK, we treat persistent itching through blood purification, cooling herbal applications and Marma therapy.
Persistent or recurring itch
Dry, rough or inflamed skin
Itch worsening at night or with heat
Scratching leading to thickened or darkened skin
Disturbed sleep
Liver or digestive imbalance
Allergic hypersensitivity
Dry skin and dehydration
Chronic stress
Underlying autoimmune or metabolic conditions
Chronic itching (Kandu) is classified as a rakta and pitta disorder, with kapha involvement in damp, weeping presentations. Vitiated blood drives the itch; accumulated ama and weak agni sustain it. Treatment combines internal purification with cooling external applications.
Every treatment plan is individualised after a thorough consultation. Below is the typical protocol.
Gentle stimulation of marma points linked to digestion and liver function to reduce the internal drive behind persistent itching.
Cooling, soothing medicated pastes and oils applied to itchy areas to calm the skin without suppressing the underlying process.
Blood-purifying internal preparations (Manjistha, Sariva, Khadira) taken consistently to clear the vitiated rakta.
A cooling, pitta-pacifying diet, hydration, stress management and avoidance of known triggers.
A 45-minute consultation is the first step towards relief.
Book on WhatsApp